First, you need an offer – a commercial proposal . This could be an item from the list above or something else. Then you select the components that will make the offer interesting and relevant for the user and allow it to be used.
A compelling headline. This is the first thing a user will see on a page and decide whether to scroll further or not.
The simplest navigation. The page focuses entirely on your offer. If there is a lot of information, you can add a menu. This is your maximum, no other links or pages.
Offer description. A good description is not about semi-mythical “sales texts” and other cliches that don’t really work. A good text is informative, without fluff, about the value of your offer, preferably without exaggerations about “the best” and “exclusive”, unless it’s true and you can prove it.
Photos, graphics, illustrations. It is not necessary to use pictures, but they dilute the text and make the page more visually attractive.
Benefits. Again, not empty words or 25 symbolic icons with abstract explanations. Try to add specifics - who are the speakers, how your offer differs from others, what are the benefits for clients, etc., briefly and to the point.
Reviews. The reviews block increases the level of trust of visitors. Just remember that the reviews must be real. If this is your first conference or sales launch, there is no need to make anything up. Add this block later.
Form. We already know that the task of the landing page is to make the user perform a specific action. This is done with the help of a registration form (subscription, purchase). The minimum form consists of one iran phone number data line - email address or phone number. If you need to know more, add additional fields - name, profession, age, company name, how they learned about the offer, what interested them, etc.
Thank you page. After the user has completed the action required of them, thank them for their time and help. This can be either a full page or just a message on the landing page that appears after submitting the form.
How is a landing page different from a regular website?
Technically, any page can resemble a landing page in structure. The main page or site in general has several goals and encourages user “research”. They most often have an informative function - to tell about the company, describe services, show examples, and if something important does not fit, here is a link to another page.
Landing works differently: there is nothing to distract you from.
The purpose of the landing page is to keep the user from leaving until they have performed the expected action here. The landing page does not focus on the company's services, but on one specific service. You can present several packages or tariff plans to choose from, but in no case different services. In the best case, the user will order something else, in the worst case, they will wander through the pages of the site and leave.
When creating a landing page, remember three main criteria:
It has one task - to convert visitors into leads or buyers.
This task is formulated as a call to action.
There should be a tool for collecting contacts, registration, or purchase or order.