Understand your customer’s story

[zakiyatasnim]

People don’t care how much you know until they know how much you care (quote by Theodore Roosevelt). Know your customers and let them know how much you care. Use empathy and authority. Sometimes we overthink things, brands need to take time to listen to customers and understand their stories.

Personalize

Exceed Expectations
Every interaction makes customers feel: Negative, Neutral or Positive. Brand employees need to create net positive outcomes to make customers feel better, and take people from a negative experience to a neutral or positive experience. People don’t forget memorable experiences with brands.

Repeat
It’s not magic. Brands need to repeat and continue to do uae number data things that matter. In every phone call, every email, and in all interaction with customers. “Repetition makes reputation and reputation makes customers” (quote by Elizabeth Arden).

“Content still matters, just deploy to a more efficient channel” – Larry Kim
Inbound as the new outbound. That’s what Larry Kim (founder and CEO of MobileMonkey) suggested in his keynote speech.

We mostly do content marketing to get leads and close sales, using the channels we typically engage on, such as blogging & SEO, social media, email marketing, and digital ads.

The digital ads are very competitive and SEO blogging takes a lot of effort to rank content in the first spot, so it’s a very challenging path and it’s been even harder day after day.

After all the effort to run these inbound strategies, Larry doesn’t think it’s still valuable anymore to stick with just them alone, because it takes a lot of time and many fronts to work on. In the end, the entire inbound strategy is usually created under a customer profile (or a persona), so it’s not something individually created to please and attract the right customer.

This lack of individualism is what makes Larry suggest using outbound as the new inbound – or, at least, add some outbound to your channel mix!