The Right People To Get In Front Of
The first group is potential clients. This group does not contain everyone or every business. It does contain a number of people or companies that have a need or desire for your product or service. There may be more than one potential pool here for a variety of reasons.
You may have more than one product or service that fits the needs of different segments. There may just be different segments that need that one thing that you specialize in. Whatever the case is, identify those target markets.
The second group is the people who know those prospects. These can be considered referral sources. They are people you want to get to know because they interact with your prospects.
You want these referral sources thinking about you and uae telegram data referring you in when they uncover or identify a potential client for you. You, of course, can be doing the same thing for them.
Depending on what you sell, who you sell it to, and who you are, you need to identify a handful of marketing and prospecting methods that you will use.
Because sales is an activity you want to have methods that you can implement in concert with each other. This helps build energy and activity around your business.
I submit that if you pick one at a time you will find it difficult to generate real activity and interest in your product or service. Whatever you choose, make sure they are methods that require action on your part.
For example, if you are going to send an introductory letter, end it with a statement about how you will be following up with the prospect. Not the other way around!
If you send out a mailer or deliver flyers to businesses in your area, follow them up with a phone call. Don’t expect your phone to ring simply because you dropped off a piece of paper.
How To Get In Front Of Them
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