While keeping the emphasis on quality in mind, the use of backlinks remains a vital SEO strategy. The more relevant backlinks a website has, the more likely search engines are to consider it a reliable source of information. For search engines, collecting backlinks from trusted and reputable sites is proof of trustworthiness and power, and reinforces ranking.
Some tips for building quality backlinks in 2024 include armenia whatsapp number database updating old content, publishing original research, getting links from directories and resource pages, reverse engineering competitors' backlinks, and enlisting the help of your partners, industry contacts, and suppliers.
8. Video content to improve engagement
Videos play a huge role in increasing engagement and the amount of time people spend on a website. According to Wistia's State of Video Report , longer videos on resource pages get more clicks per pageview because they're packed with more educational information than shorter videos. Most people who visit these pages are there because they want more information, so they're more likely to make that all-important click.
Marketing videos can help generate brand awareness, engagement, and leads. Optimizing video titles, descriptions, and tags for search engines with useful keywords also improves your visibility and attracts more natural visitors.