Places Come True: Russia Remains in Top 10 Countries for Smartphone Sales

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Despite trade wars, Russia remained in the top ten largest global smartphone markets in 2022. It became the eighth country in sales of these gadgets, compared to sixth place a year earlier.

The sales level is recovering after the decline caused by the cessation of deliveries by leading vendors, due to the expansion of manufacturers from China and parallel imports. This means that in 2023, the lost positions in the rating will most likely be regained, experts point out. The Russian Federation remains brazil mobile number database one of the main consumers of such goods in the world, while in Europe and China, sales continue to decline. Therefore, buyers from the Russian Federation will still have access to the latest phone innovations, discounts and promotions, and in the future, we will talk about the return of brands, they note.

Further from the podium

In 2022, Russia became the eighth country in the world in terms of smartphone sales — 2.3% of gadgets produced by the global industry were sold on the domestic market. This is stated in a study by the Russian GS Group, which Izvestia has become familiar with. A year earlier, our country was in sixth place with a share of 2.6%. The decline was enough to let Japan (2.5%) and Mexico (2.8%) move ahead, the authors of the document calculated. The leaders in gadget consumption are still China (in 2022, it accounted for 24.1%), India (12.7%) and the United States (11.9%), followed by Brazil and Indonesia with figures of (3.1%).

Since 2015 — when smartphones began to be purchased at the new dollar exchange rate, which doubled compared to 2014 — by the beginning of 2022, the Russian market had grown by a third, according to a study by GS Group. Accordingly, the share of the Russian Federation in global gadget consumption increased from 1.8% to 2.6%.

— The country's share in the global smartphone market is determined by two factors: population size and average income level, — explains Alexander Surkov, head of the GS Group analytical center. — For example, Russia is twice as small as Indonesia in terms of population, but 2.5 times larger in terms of per capita income. However, the shares of these countries are almost the same. A similar comparison would be between the Russian Federation and Mexico, which is smaller than our country in terms of both population size and income.

At the same time, Mexico and especially Indonesia are less mature markets, so they show high demand, says Alexander Surkov. Additionally, interest in smartphones in Russia is supported by the high level of development of the digital economy, in which this gadget is considered one of the key components by consumers, he noted.