If you have a content team, a good option is to opt for authorship throughout the blog

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Although it is recommended not to order these pages, it is still beneficial for your readers to know about other works done by the same author, thus further strengthening the number of readers.


Now that you know the alternatives mentioned above, you may still not be completely sure which one to choose or where to start. But, it really doesn't mean that one format is less or more attractive than another, it just has to fit perfectly with the demands of your business.

Alternative 1: Use the brand name as a signature
A very popular way is to use the brand name as a signature , as it is an easy solution in case you want to put up an author biography, but you don't have the necessary staff resources to give publications to someone in particular.

The problem with this is that there is a chance that a blogroll guatemala cell phone number list an look over-the-top, as this is something that is superfluous due to the name appearing too many times in a row.

Alternative 2: Authorship of the entire blog
, since this improves the dynamics of the authors in large work teams .

So if jobs rotate, readers will already be familiar with multiple writers. A good example of this is the company Buffer, which has multiple employees contributing to the same blog.

But to be able to use this method, time and effort are required; in the case of Buffler, it has invested a lot of time in this type of dynamic to develop its content.

Alternative 3: Ghostwriter
If you have a small content team, it's common to use ghostwriting and give content credit to a more authoritative team member .

Therefore, the decision to have the biography of the company or a member of the team depends on the convenience of the client and the brand image they wish to reflect.