If you see an increase in clicks on your ads, but overall conversions remain the same, you may be cannibalizing your keywords. This may indicate that your ads are attracting clicks that should be going to your organic results.
Increase in ad conversions
If your ad conversions are increasing, but overall conversions are not, this may be a sign of cannibalization. This means that your ads are getting conversions that would normally be obtained through your organic results.
How to know if your keywords are cannibalizing each other
In an increasingly competitive world, it is essential to have tools and strategies that allow us to evaluate and optimize our keywords. Such tools are essential elements to detect and avoid keyword cannibalization .
Use web traffic and ranking analysis tools, such as Google greece cell phone number list Analytics or position tracking tools, to evaluate the performance of your keywords and detect possible cannibalization.
Internal Link Analysis
Review your website's internal links to make sure you're targeting your keywords correctly and avoiding cannibalization. Tools like Ahrefs can help you with this analysis.
SEO Metrics
Pay attention to metrics like keyword cannibalization, which will tell you if you have multiple pages targeting the same topic or keyword, which can be a sign of cannibalization. Remember that these tools and metrics will help you identify possible cases of keyword cannibalization , but it is also important to perform a manual analysis and evaluate the relevance and consistency of your content to avoid this problem.
Use tools like keyword ranking checkers to monitor your positions in search results
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