The Best Strategies for Local SEO Success

[Mostafa044]

Evaluating and reporting the successful performance of local search engine optimization initiatives is critical to refining your strategy.

While the primary goal is often to increase your customer base and revenue, it is also crucial to monitor your progress step by step through metrics on positioning, traffic and conversions.

That's why this article offers guidance on how to establish and leverage data from position tracking tools, website analytics, and call tracking to identify opportunities and accurately measure achievements in the field of local SEO.

How to set up local ranking report tracking?
The first critical step for any local SEO specialist is to learn how to set up local rank tracking using a tool that has geo-mapping capabilities.

According to the analysis carried out by experts in the area, it is recommended to use Local Falcon and Places Scout for this task.

These tools are great for accurately measuring local business list of egypt cell phone number rankings in any service area, while Local Falcon focuses on Google Maps; Places Scout covers both Google Maps and organic search.

When setting up this report, it's important to include a variety of keywords, as you don't want to limit yourself to just one version of your top keywords.

Additionally, it is advisable to add long-tail versions to get a more complete representation; and more specifically, it is crucial to track explicit versus implicit keywords.

When choosing keywords, it's important to make sure that local keywords include a map pack in the SERPs, as some implicit searches may not show a map pack if Google doesn't detect enough localization in the search intent.

In that sense, such behavior can change over time, therefore, it is necessary to periodically review the SERP screenshots of the keywords to monitor when the map packs appear and when they stop showing.