Telemarketing Solutions for Reducing Customer Attrition

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How to create targeted email . Automations in mailerlitenow you’ve gotten a taste of how to define your target audience, let’s . Put it into practice! Take a look at the fictional case study below, then learn . How to use automation to send targeted emails.Theoretical case study:you run a travel agency and . Use landing pages to promote deals, offers, packages, etc . You’re currently running an art basel . Miami promotion that includes flights to miami and an entry ticket as well as a . Premium package that has the added bonus of a -night stay at a hotel nearby.


Last . Night, sally from chicago signed up for your email list cambodia email list via your art basel miami . Landing page.Your goal is to automatically: target sally and other subscribers that are interested in . Attending art basel in miami to promote your special package.Send personalized follow-up emails based on . Engagement.Deliver event information to subscribers who purchase the package.Cross-sell related promotions to attendees.Collect feedback after . The event . Automatically target subscribers interested in your offeringwhen you create a landing page, you’re . Prompted to select a group into which subscribers will be added upon signing up .


So . In this case study, sally is automatically added to a group called ‘art basel miami . Sign-ups’.You can then create an automation that is triggered every time a subscriber joins that . Group and starts off with an email step containing your special packages . Automatically send follow-up . Emails based on engagementto segment workflow subscribers by engagement, add a delay followed by a . Condition step that splits the workflow based on whether or not the first email was . Opened.In this example, if sally opens the first email she will be added to a .