How to measure the effectiveness of your relationship marketing?

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Customer retention rate measures your company's ability to keep its customers over a given period of time. A high rate indicates increased loyalty, strong engagement, and optimal customer satisfaction.

How to calculate it: Customer retention rate = ( ) x 100

Retention costs less than acquisition and repeat customers often spend more, increasing profitability.

6.2 Customer Lifetime Value (CLV): Long-term economic impact
Customer lifetime value (CLV) estimates the indonesia email list revenue a customer generates for your business over the lifetime of your relationship with them. This metric helps you determine how much to invest in your relationship strategy to maximize your profits.

CLV = Average spend per purchase x Frequency of purchases x Average length of customer relationship

An increase in CLV indicates that your loyalty and personalization efforts are paying off, generating recurring revenue.

6.3 Engagement Rate: Campaign Interactions
Engagement rate measures the level of interaction your customers have with your marketing campaigns (emails, social media, SMS, etc.). It reflects their interest in your messages and their attachment to your brand.

Key indicators:

Open rates and click-through rates for emails.
Likes, comments, shares for social networks.
Strong engagement reflects a good understanding of your customers' expectations and successful execution of your campaigns.