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“Add to Cart is a metric we track closely as it’s a strong indicator of purchase intent,” says Jeremy Cross of Online Team Building. “In particular, we try to review Add to Cart by traffic source or referrer. For example, we recently had a big media feature that brought thousands of people to our site. Unfortunately, this traffic appeared to be window shoppers as we saw a drop in Add to Cart metrics. This information is helpful because we’ll be less likely to seek traffic from that source in the future.”

Cart abandonment
“Customer Acquisition Delivery,” says Zac Johnson of Blogging.org “By tracking when and where users leave your site, you can quickly see where and how to increase conversions. Shopping carts will always have a good delivery rate, but seeing where and why delivery can allow you to continually adjust and optimize your site and checkout to improve these numbers over time.”

Joseph Pineiro from 360training adds: “At 360training, we malaysia email database for sale use Google Tag Manager to track shopping cart abandonment.



By setting up a trigger in the GTM dashboard to track shopping cart abandonment, we can see which point along the shopping cart journey is most problematic for users. Based on this information, we can adjust underperforming pages to improve the user experience and reduce cart abandonment.»

Customer lifetime value
»With the custom dimension Customer Lifetime Value, you can track and measure the value of a specific customer and indirectly calculate the average CV,» says Djordje Milicevic of StableWP. «E-commerce businesses need to understand their CLV and also how it relates to each acquisition channel. It is especially important to compare CLV to CAC (customer acquisition cost) and identify the true value of a customer. This helps estimate how much you can invest in acquiring a customer, as well as which customers and channels are worth your investment.»