Consider positive opinions from other customers as key

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Positive votes and comments from other customers also work very well. When things are done well in a company, customers reward it with their favorable comments, with high star ratings or ratings of services, products or posts, and all of this is taken into account by the next customer who enters the e-commerce site.


Likewise, incorporating related products, the germany email list number of people who have purchased the product or even the people who are looking at the product at that moment can give the customer an impression of quality and trust for the products sold on the page.



Simple, secure and fast payment process

At the moment when the customer has added the products he wants to the shopping cart, the sale is practically closed and he can only have doubts about the payment method or because it is very complicated to complete the purchase process. E-Commerce must have a wide variety of payment systems , the exact payment, taxes, delivery times, return method... must be shown and all this added to the fact that the loading time is minimal and the time needed by the customer to definitively buy the product is fast. There must also be a security system that guarantees the privacy of the customer's data.



Be smart when it comes to retaining customers

There must be a strategy for each opportune moment in the sales process and in the relationship with the customer, and there is one that is decisive: when they want to leave the e-commerce site and everything indicates that they are not going to buy any product. What can be done at that moment? Integrate exit intent pop-ups that contain a banner with an offer or a discount in the shopping cart they were making and that do not let them leave the page without first taking a look at the content of the promotion.