Online video within everyone's reach

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Digital content platforms are aware of the growing number of users who prefer to watch more videos online than on television. A fact that leaves neither the major television networks nor the rest of the media indifferent.

Gone is the YouTube of 2005, used mainly to upload home videos of a certain length and of dubious quality. Today, the platform has more than a billion users (equivalent to a third of all Internet users ) and accounts for 47% of online video viewing in Spain , topping the list above foreign series, films and on-demand television.

This powerful brand, which has demonstrated cambodia email list that it has a revolutionary idea that everyone seemed to find funny, is now a business model supported by Google and by countless advertising campaigns aimed at an audience that is increasingly stopping watching television.

Globally, online video traffic will account for 80% of all Internet traffic by 2019 , up from 64% in 2014 and excluding any form of on-demand television or series. The rise in mobile device usage is helping this data, with mobile data usage increasing 10-fold from 2014 to 2019, according to a CISCO report .

The world's leading brands will spend 60% more on YouTube advertising this year than in 2014. They know that this platform is for millennial consumers (18-34 years old) and their idols, the YouTubers , who foster a 'buddy-buddy' relationship with users that other brands can hardly do. From a communication point of view, it is surprising to find figures of more than 23 million views in a beer commercial like Budweiser. But that is where the problem lies: most users do not voluntarily watch the video for the beer, but for the story it tells, for how it is able to touch the sensitive fiber and then let us know that Budweiser is there. In short: quality branded content .