How to use abandoned cart emails to recover sales

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AI can be particularly useful for writing better subject lines, considering factors like word choice, length, and even emotional appeal to help you resonate better with your target audience. You can also use AI writers to generate multiple versions of your email copy when running an A/B test. Then, adapt the best one to match your brand voice and personality. As you may already know, an AI email writer would work best when combined with your creative wit and human touch.

It’s not a replacement— it’s an “assistant.” FOMO taiwan telegram database strategy Next on our list of trends in email marketing is the FOMO Fear of Missing Out strategy. Using FOMO in email marketing involves creating a sense of urgency, scarcity, or value that prompts subscribers to take immediate action. Here’s a good example from Venmo’s email: Email Marketing trends example introducing the launch of new Venmo cards with multiple color options. Source FOMO is quite effective because it triggers a strong desire to be part of a good deal.

A study by Cogent also reveals that FOMO can lead to faster buying decisions. With FOMO, marketers also leverage social proof— so prospects buy because they don’t want to miss out on what others already benefit from. You can employ the FOMO strategy through: Limited-time offers: Highlight sales or discounts available for a short period. Count-down timers: to prompt action before the deal expires. It’s also great if you’re promoting an event.