Case studies: marketing campaigns with exceptional roi

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GetResponse has hundreds of pre-built email templates you can use to lay out your branded emails. All of them are customizable, allowing you to include your brand’s colors, logo, and fonts. Start with our free plan to see how our software can help you brand email communications. Font style Customers who engage with your brand on one platform e.g., social media may expect a similar visual experience on another.

You must meet this expectation by bolivia telegram database maintaining brand consistency across all channels. For example, you can reuse the font family on your website in your branded emails to reinforce brand recognition. That said, while it’s good practice to follow the above advice, you do have some leeway for experimentation, as the Youth of the People email shows: An email designed by youth to the people featuring a unique font Sometimes, it’s okay to use eye-catching fonts that outshine your brand’s main one.

The caveat is that these fonts must be brand-appropriate. Here, Youth of the People uses a font that emulates the viscosity of a lotion when spelling out the “Serums Month” email headline. It works because the font’s design helps set the mood for the email’s content, which is a promotion for the company’s serums. Images Images can elevate your branded emails by making them more visually appealing. Their inclusion not only helps to attract and hold attention but can also reinforce your brand’s identity.