Brand perception outside of Dairy

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In addition, the cooperative structure may face challenges in terms of agility and adaptability to the rapidly changing market dynamics. To address these challenges, Amul could explore strategies to streamline decision-making processes, improve communication and coordination among cooperative members, and strike a balance between upholding cooperative values ​​and promoting agility in the ever-evolving business landscape.


The company’s strong brand perception as a dairy specialist makes it more challenging to build credibility and recognition in the non-dairy food segments. Consumers may perceive Amul as primarily focused on dairy, potentially limiting their willingness to try or adopt the brand’s non-dairy products.

Therefore, Amul needs to build brand awareness and consumer trust to successfully enter estonia phone number data the non-dairy segments. It could consider strategic partnerships, acquisitions or brand extensions to enter the non-dairy food segments, while leveraging its existing brand equity to mitigate this constraint.

Inadequate infrastructure
In regions with inadequate infrastructure and cold chain logistics, Amul may face challenges in ensuring the freshness and quality of its perishable dairy products during transportation and storage. Inconsistent or suboptimal infrastructure can lead to issues such as temperature fluctuations, product spoilage and delivery delays, negatively impacting customer satisfaction.

Addressing infrastructure challenges requires investing in building and maintaining a robust cold chain network, including refrigerated storage facilities, transportation systems and last-mile delivery capabilities. By working with logistics partners and investing in technology and monitoring systems, Amul can ensure the integrity of its products throughout the distribution process and mitigate potential infrastructure-related issues.