The role of dynamic content in retargeting emails

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Educational Emails Educational emails are exactly that: emails that educate. But instead of telling subscribers about company updates, products, or offerings like announcements and promotional emails do, they often educate customers about a specific niche topic. Therefore, educational emails can provide subscribers with some tips on how to conduct effective email marketing. Or, it could discuss trends in artificial intelligence as part of a lead nurturing campaign. Don’t know how many types of email marketing content to write? The truth is, there are no hard and fast rules to follow.

However, it should be obvious that the stock holder data more of these emails you send, the better. A study by Conductor found that when asked to choose from four brands, of respondents chose to buy from the brand that produced the educational content they read. In other words, according to this study, the more educational emails you send, the greater your sales potential. After all, the more emails you send, the more chances your subscribers will read your educational content.

So does this mean you can write about anything under the sun as long as it educates your subscribers? Not really. Since your end goal is still to convert subscribers, the topics you discuss should be consistent with the products you sell. With educational emails, you want to empower your subscribers so that they ultimately decide to use and purchase your product. For example, Grammarly is a writing tool. So it makes sense for the company to send relevant resources to help subscribers navigate the writing process: Steps to the Writing Process Guide Since the purpose of educational emails is to educate well, be sure to use clear and concise language.