What opportunities does Ozon have for sellers and manufacturers?

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Slide from the presentation by Dmitry Burov, Head of E-Commerce at Ozon

Ozon's ability to attract a solvent audience makes the marketplace attractive to sellers and manufacturers of goods.



Ozon visitors. Slide from Dmitry Burov's presentation



1P vs 3P Sales Models
Most marketplaces allow the use of 1P or 3P sales russia telegram number database models. The first is suitable for vendors, the second - for retailers.

1P: Model for vendors
The difference between a vendor and a retailer is that they do not have their own retail outlets and act as a wholesale supplier. Ozon is a great solution for such companies, as it takes over the seller's function, allowing the manufacturer to focus exclusively on the production and delivery of goods.

The downside of this model is the vendor's dependence on the actions of the platform. The manufacturer does not have full control over marketing, although it can advertise its products on the platform, and is content with a small margin, which is typical for wholesale deliveries.