How behaviors drive email engagement

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But some email analytics professionals say open rate is a vanity metric. It looks great, but it doesn’t show the impact of the activity on your bottom line. Despite the pros and cons, it’s still important to understand and focus on your open rates. It highlights your reach and is an easy way to compare marketing campaigns, such as those sent to different customer segments. What is a good email open rate? Many factors can affect your open rate.

Goodrates vary by country, industry, company overseas chinese in australia data and even individual campaigns. But there are two benchmarks you can look at: Average rates in your industry Average results in your country View comparisons across industries Question: Email Marketing Statistics by Industry Click-through rate What is it? Email click-through rate (CTR) tells you how many times a link in an email was clicked. Expressed as a percentage, it is calculated by dividing the number of clicks recorded by the number of emails successfully sent.

How to calculate email click-through rate: Email click-through rate = (number of email clicks / number of emails sent) * How to track email click-through rate? Most email marketing providers use tracking domains to track click-through rates. It will be automatically added to any email with the link. When subscribers click the link, they will first be taken to the tracking domain and then redirected to the target URL. Why is this important? Email click-through rate is probably the most important metric to pay attention to.