1. Connect B2B influencer marketing goals to business goals

[fomayof928@mowline]

Marketing shouldn’t happen just to check a box. If you are requesting additional budget to support your influencer marketing program, you should have a clear understanding of which business goals will france b2b leads benefit from the partnership.

The first step is to understand how your B2B influencer marketing strategy supports your business plan. What do you want to achieve? Are you trying to expand into new markets? Or support a new product launch? Are you closing the competitive gap? Your ability to express this clearly will play a big role in ensuring acceptance.

If you're working directly with the CFO to get budget approval, discuss it from a revenue and cash flow perspective. If done right, influencer marketing can be a relatively cheap way to reach new audiences. Explain how this can minimize operating expenses compared to traditional ad spend, and you'll set yourself up for success.

2. Find examples of B2B influencer content in your industry
Before you dive into strategizing, take some time to research how other brands in your industry are working with influencers. This is a valuable starting point for developing your approach. Analyzing their strategies can provide content inspiration and meaningful leads for B2B audiences. It can also provide insight into what types of influencer content work and what don’t.

Instead of scrolling endlessly looking for posts with #Ad, use social listening tools to streamline the process. A tool with the right features will help you display posts from across the web in one centralized location.

Sprout’s social listening query builder shows options to include or exclude keywords.
Create a query using search parameters to identify posts marked as ads. This approach can help you understand current trends and can also reveal influencers who are making an impact on your industry.