For more information, download our report
For more detailed insights and practical tips on effective B2B content marketing, download our report “ Effective B2B Content Marketing in 2023. ”
Assistance in developing a marketing strategy
At ConQuest Consulting, we offer support in developing marketing strategies, including market and competition analysis as well as consumer research . Our experience and expertise allow us to create content marketing strategies tailored to the needs of your clients.When it comes to effective content marketing, there are a few mistakes to avoid. First, don’t underestimate the importance of optimizing your content for SEO. Good content is the key to gaining organic traffic and improving search engine results. However, it’s not enough to create valuable content – you also need to focus on the technical side and promoting it to reach the right audience. Integrating communication channels and using tools that help analyze effectiveness are also crucial. That’s why it’s important to measure the effectiveness of your content marketing and continually adjust your strategy based on the data and insights you’ve collected. It’s also worth conducting a content marketing audit to better understand what types of content resonate best with your target audience and tailor your content to their needs. All of these elements add up to an effective content marketing strategy to reinforce the effectiveness of your efforts and achieve long-term benefits.
What content marketing mistakes do you see most often in B2B companies?
"I'm not going to give anything away here, but the most common mistake in my opinion is not promoting content enough. It can happen that we put a lot of effort into creating good material and in the end we forget to promote it well.
Promotion already seems like the "easy part" to us, so we leave it for the end, when there is no more time or energy. It is also a consequence of the fact that, as a team that develops material, often over long weeks, and promotes it weeks later, we have the wrong impression that we have already presented it all over the world, that it is already in so many places that the public will be annoyed by another encounter with it and that another "reuse" will not bring new valuable contacts.
Mateusz Trybalski