Develop your content And Focus on originality

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The quality of your content must come before anything else, including your desire to rank faster and produce more. Use the following strategies to help you create effective and memorable content that resonates with your audience.


It's a hard truth, but it's worth remembering: if your content isn't original, it's unlikely to capture your audience's attention. The best thing to do is invest in people and resources that can help you conduct unique research, come up with list of brunei consumer email original ideas, and turn them into highly engaging content.

The content marketers who will continue to stand out are those who have the deepest understanding of their (niche) audience. They are the original thinkers, the creative writers, the experimenters, the people with the ability to captivate, educate, entertain, and inspire their audiences.

— Henneke Duistermaat, Founder of Enchanting Marketing

Avoid posting content that is based solely on other pages that talk about the same topic. Go a step further and try to include your experience, data, research and opinions in every piece of content. This will help you build credibility and trust in your audience, laying the foundation for your organic growth.

This approach is especially true for YMYL (Your Money, Your Life) niche sectors such as healthcare, real estate, finance, and law.

Diversify your content
Some types of content work best at specific stages of the funnel ; others are preferred by a specific audience. The ideal solution is to include a diverse mix of content formats to appeal to all users in your audience. The choice will depend on your customers' preferences and your analysis of content performance.

This graphic illustrates some options you might include in your content strategy:

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Remember that you don't have to use every type of content available. Instead, we recommend focusing only on those formats that resonate with your audience and make sense within your content funnel.