It would work a bit like the automation rule above. ) put more effort into creating engaging emails. We recently published an infographic on how to make email messages more engaging. Marya jan also wrote a great piece awhile back about how to create engaging content for your website and blog. Add some of those tips to what you’re already doing. ) test personalization. Sometimes it works, sometimes it doesn’t.
But this post will show you how to gambling number data find out if your list would benefit from personalization. ) try a few re-engagement campaigns. Win back the emotionally unsubscribed by sending them something unbelievably good. A off coupon, a free ebook that usually costs $, or even a free minute phone consultation would all work. Whatever your incentive is, make it special and use a subject line that lets people know how great it is.
For more tips on re-engagement campaigns, see reactivating your subscribers: a step-by-step guide and email list cleaning best practices. ) find out what content your subscribers really want by sending out a survey. There’s a recent post about how to do that here. Don’t miss the part about the survey getresponse has automatically been asking your subscribers when they unsubscribe. The results of that survey are already in your getresponse account under “statistics” > “email analytics” > “newsletter”.
Getting to know investors better with surveys
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