The goal is to get backlinks from sites that are highly authoritative and relevant to your website

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You can also integrate Google Search Console to ensure you don't miss any backlinks pointing to your site.

Here are some factors that can help you determine if your site is getting quality backlinks:

A high number of referring domains
Its positioning on the page (the higher it is on the page, the better)
If these are contextual backlinks (links surrounded by related content on the page)
If it contains relevant anchor text
Tip: To evaluate whether a link is high-quality or not, consider factors such as malaysia email list credibility and whether the site shares quality content that is of real value to users.

As mentioned above, Google measures authority through its PageRank algorithm, but this is no longer a public metric since the search engine stopped updating it – and in 2016, Google retired its PageRank Toolbar.

Create quality backlinks for your site



Poor links can hurt your website’s ability to rank or negatively impact the rankings you already have. These links are often referred to as toxic or unnatural.

Toxic backlinks, which usually come from low-quality or suspicious websites, directly violate Google’s Webmaster Guidelines and exist only to try to manipulate search engine rankings.

These could be paid links that are not marked with the nofollow or sponsored attributes, links from low-quality directories or bookmarking sites, or an unnatural number of links that use exact anchor text.