Instagram: Reach, impressions and engagement

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Facebook engagement is a measure of how many users interacted with your content. This includes:

Likes
Comments
Shares
Clicks
Instagram refers to reach as “accounts reached,” lithuania b2b leads which means it includes the total number of unique accounts that have seen your content (posts and Stories) at least once. For Reels, accounts reached include the number of unique accounts that have seen the video on screen at least once, whether they played it or not.

Instagram impressions measure the amount of times content was seen overall. Instagram Reel impressions include multiple views from the same account.

If you’re using native analytics or a social media management software like Sprout, you can view demographic information for accounts reached by top cities and countries, age range and gender.

Instagram engagement metrics track actions taken on your posts, such as:

Likes
Shares
Saves
Replies to Stories
TikTok: Reach, impressions and engagement
TikTok defines reach as the total number of unique accounts that watched a video. TikTok impressions include every exposure, even if a unique account has already seen the content before. In other words, impressions are simply the sum of all video views. Note that if you’re using TikTok native analytics, reach is considered one of the platform’s estimated metrics, so it’s not an exact number.