Staff
Employees play a decisive role in the perception of the company by customers, especially VIP buyers, for whom the choice of purchase often depends on the level of service. The telegram thailand viral external attributes of the staff are also important, including a neat appearance, clean skin and hands, neat hair and clothes, moderate makeup and a pleasant aroma, emphasizing their professionalism and attention to detail.
When working with premium products, one of the main tasks of salespeople is to overcome buyer skepticism. This requires not only a deep understanding of the value and quality of the products offered, but also the ability to confidently convey this to the client. An important role is played by staff training, covering detailed knowledge of the product, mastering key sales skills and understanding the uniqueness of high-end customer service.
Staff for the premium segment
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When developing a reward system and setting the level of pay, it is important to avoid setting strict limits on maximum earnings. Providing the opportunity to earn high wages for the most successful not only contributes to a significant increase in turnover and income of the company, but also encourages other employees to strive for similar heights.
Environment
The interior of a premium store helps it to operate successfully, as it is the one that creates the impression and helps customers make decisions. It is important to provide comfort, emphasizing sophistication, using shiny surfaces, exclusive finishing materials and elite furniture. To create a pleasant atmosphere, use soft lighting and quiet music.
The limited number of products in the sales area emphasizes the desire for minimalism and harmony, which is highly valued by buyers from the premium segment. Typical discounters display all available sizes of products, resulting in confusion.
If luxury items do not harmonize with the design of the room, the buyer may have doubts about the authenticity and uniqueness of the product, since his perception will tend to be transferred from external circumstances to the assessment of the cost of the product.
Promotion
When positioning premium products, exclusivity is a key aspect. Therefore, the choice of advertising strategy should help maintain their uniqueness.
Large-scale marketing campaigns can lead to over-popularization of a product, making it perceived as more accessible and less desirable to a target audience seeking uniqueness.
Customers who prefer high-end products trust the opinions of authoritative individuals more than public advertising. Therefore, special attention should be paid to PR strategies. Reviews from famous people or popular bloggers play a key role in making a purchase decision. If the product has already been featured in a famous film or music video, it is equally important to mention it.