You can place text in the image…but we recommend you do so sparingly. Can you read the characters in that image? I can barely make them out.
There’s a “广告” mark on each ad, letting searchers know that it’s an ad.
There’s also a mark that means “guarantee.” Users that are logged-in get a limited warranty from Baidu. It means that if they get scammed by the advertiser, Baidu will compensate them up to 10,000 RMB.
Baidu Ad Extensions
Baidu also offers a variety of add-ons for ads that can help drive conversions for certain types of businesses.
Phone numbers (click-to-call) are useful for local businesses.
App download buttons can direct searchers directly to the download location on an app store.
Sub-links and lists can help users find a specific page on your site. These are worth testing out because they sometimes beat the basic text + image ads.
Another powerful format is “display window” ads. You can see what is whatsapp number in philippines one here from the “cloud server” search. It contains four different items, each with an image, and a short title and description. It’s a useful ad format because it makes more of a splash and helps users choose an item that more closely matches their search intent.
Baidu Ad Writing Tips
Writing great ads is mostly about understanding your customers, competitors, and positioning. If you can do that, you should be able to craft an ad that speaks to your searchers.
An ad should contain a strong offer. Can you offer a special deal? A free trial? An insightful free report?
Please don’t simply translate your ads from English. This will result in ads that aren’t positione