Over the years, the archive of New

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However, a guest with a unique story, or one who has a particularly good rapport with the show’s host, can do better than a well-known “influencer,” even if they have less clout. Let’s take the Kelce brothers’ New Heights podcast as an example. Yes, this is definitely outside the realm of B2B video , but there are things to learn from the guests they invite (and how those guests perform).



Over the years, the archive of New Heights episodes list of dubai fax number featured superstar players and coaches like Patrick Mahomes, Andy Reid, and Shannon Sharpe, but many of their best-performing clips feature Jason Kelce’s wife, Kelly, who only appears in one episode. That's because at its core, the show isn't a "football podcast.



" It's more about their lives and the relationship between the two brothers. Kelly brings a story and rapport to Jason and Travis that no other guest could. As a brand, focusing on guests who have interesting insights and great camera performance may be a better way to get more views than just getting the most famous name on LinkedIn.