1. Talk to customers

[fomayof928@mowline]

Ensure the goals you set for your campaign follow this belgium b2b leads framework to ease the process of setting goals, and to better track success.

Report on success
Don’t keep your campaign results to yourself—share them with your team and relevant stakeholders outside of it, from senior leaders to customer care teams.

Reporting on your campaign will help you refine how you set goals in the future, and refine future campaigns. It will also give you the chance to celebrate and communicate the success and learnings of your current campaign.

From different channels to influencer content and paid vs. organic posts, there’s a lot to measure across campaigns. A tool like Sprout enables you to report on your campaign across channels, posts and types of content in one place with a robust suite of analytics and reporting tools.

A screenshot of Sprout Social's analytics and reporting home screen where there are options for multiple types of social media reports.
20 factors the most successful social media campaigns have in common
As you prepare to run your social media campaigns, keep these 20 factors in mind.

Gather insights to learn what customers think about your products and industry at large. Then you can create tailored social media campaign strategies that address specific challenges.

How to do this: Partner with your sales and success teams to learn about your customers. Whether you join a call, send out a survey or consult with your internal team, stress how customer intel will help you create better campaigns (and more sales).

Some of the best creative ideas you’ll find for social media campaigns come from outside the marketing department. Remember to consult internal teams like sales, R&D, product development and HR when crafting your campaigns.