What is the average open rate for B2B email newsletters?

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By providing materials such as product catalogs, white papers, and case studies on your company's website or portal site and having visitors download them, you can acquire lead information (such as name, email address, and company name). The content of the downloaded materials makes it easier to understand customer interests and needs. Once created, the materials can be reused, allowing you to acquire leads cost-effectively over the long term.

Creating high-quality materials takes a considerable amount of time and resources, and it is also necessary to differentiate from competitors. In addition, in the case of portal sites, many users download materials from other companies at once, so interest is not necessarily high at the time of download. Appropriate follow-up after acquiring leads is important.

Email newsletter (e-mail magazine)
A variety of content is regularly distributed, including product introductions, the latest industry information, tips and advice, etc. It is an effective method for re-attracting and deepening relationships with customers who have done business with you in the past and potential customers who did not make a contract. It can be distributed at a relatively low cost and has a large reach. It is also possible to measure the effectiveness using specific indicators such as open rate, click rate, and conversion rate.

On the other hand, too much email can be annoying for recipients, low-quality content can lead to unsubscribes and a negative image, and your emails can also be classified as spam.

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2023.08.24
What is the average open rate for B2B email newsletters? Tips for increasing open rates
In busy daily work, we tend to focus only on immediate customers. Even if you have a list of potential customers from exhibitions and daily sales activities, there are many companies that only make one phone call and do not use them for organic sales activities. Especially in BtoB, the unit price is higher than BtoC, and the purchasing...
press release
We deliver important company news (new product announcements, research reports, events, etc.) to reporters and news sites. The advantage of being featured in multiple media is that you can promote your company and reach a wide audience for free.

However, there is no guarantee that a particular press release will receive attention: if it is not newsworthy, it may be overlooked by the media.