In some cases, it is the consequence of using texts created in programs such as Word. The problem is that antispam filters usually detect it easily and send it to the spam folder. To avoid this, it is best to use a professional email marketing platform to create and manage your campaigns . This way, you can use optimized templates in which you only need to include your texts and images. However, don't forget to take care of aspects such as: Include alternative text in the alt tag of images. This way, when an email manager does not display the images, users will at least know what it was about by being able to read your description. Do not use animated images or files created in flash. Do not use external style sheets (css). Some webmail programs remove them.
You can fix this by applying the css styles to forex broker email leads the HTML tags themselves. Do not include text content in image format. If the image is no longer visible, subscribers will not be able to read it. Identifies the charset that defines the language in which the email should be displayed. Avoid images that are too heavy. With the adoption of smartphones, more and more users are checking their emails from mobile devices. And every extra Kb is paid for in their data rates. 9.- Include attachments size of messages considered spam As shown in the SecureList graph , most of the emails identified as spam weigh less than 2Kb. However, if there is one thing that puts you on the list of messages to check, it is those with attached files. And the heavier they are, the more likely they are to end up on the spam list, as they are considered high-risk emails .
This would mean that the entire design of the email would be lost
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