A brand book is an important tool for forming and strengthening an image, which helps to build a promising relationship with potential clients and facilitates work within the company.
A strong brand always maintains a single style in usa telegram number database all its manifestations, and to maintain it, it is extremely useful to have a style guide. This often helps in solving practical problems. For example, designers and marketers usually implement their ideas based on their vision, which is fraught with excessive diversity in the forms of presentation of your brand. Different design styles and methods of interaction with people can harm recognition, and without it, success in the market is impossible. Having a style guide will correct the work of designers and marketers in the right direction and will allow you to maintain the necessary unity.
In addition, a brand book helps new employees quickly navigate the brand system, saving management time and preventing awkward situations associated with the lack of adaptation and poor involvement of newcomers in the company's activities.
So, we have already stipulated that a full-fledged brand book contains ideological and graphic parts. The first is dedicated to the elements of the brand platform, that is, a tool for positioning and designating the main characteristics of the company. This part should inspire employees, form the vision of the company, convey to them the mission and values, which will subsequently be conveyed to clients and partners through employees.