Adjust your bid depending on keyword competition and performance.

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Step 1: Choose an advertising platform
The first thing you need to do is choose a platform to advertise on. Options include Google Ads and Yahoo! Ads.
Google Ads is popular among smartphone users, and its main feature is that it can reach a wide range of users. On the other hand, Yahoo! Ads tends to be used by PC users, so it is effective when targeting desktop users of the working generation.

In addition, Yahoo! Ads is known to have slightly stricter ad screening than Google Ads. Ad copy and linked content are checked thoroughly to ensure they fully comply with the guidelines, so content must be prepared more carefully, especially in industries that are subject to regulations such as the Pharmaceutical and Medical Device Act and the Act against Unjustifiable Premiums and Misleading Representations. On the other hand, this strict screening has the advantage that highly reliable ads are more likely to be posted.

Basically, it is safe to choose Google Ads, which is compatible ghana whatsapp number database with both smartphones and PCs, but Yahoo! Ads is also effective when narrowing down to a specific target demographic or in industries where PC use is the main focus (e.g. BtoB or finance-related). Also, by using both platforms at the same time, you can compare data and find the optimal strategy.

Step 2: Create an Ad Account
Create an account on your platform of choice.

Visit the platform's official website and start registering your account
Enter your company information, contact information, and payment information (credit card, etc.)
After creating an account, the basic campaign setting screen will be displayed when you log in for the first time.
Even if you are setting it up for the first time, a guide is provided, so you can easily get started by following the flow.
Reference: Google Ads User Guide
Reference: Yahoo! Ads Help

Step 3: Set your advertising objective
Next, clarify the purpose of your ad. If you don't have a clear purpose, your ad will be misdirected and it will be difficult to achieve results. For example, if you want to increase your online shop sales, set conversions (purchases and inquiries) as your goal. On the other hand, if you want to increase brand awareness, you should focus on getting many users to see your ad.