The United Explanations newsletter shows the way

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And choosing a hashtag that sums up the essence of our objectives will be essential. However, beyond social media, using email marketing as a dissemination channel will allow you to reach more users . But how can a non-profit organisation take advantage of a festive and commercial date like Carnival to launch a social campaign? To achieve increased engagement with your customers through newsletters, you don't have to limit yourself to pre-campaign communications alone. Nor should you focus solely on the key day of your strategy. Users who are truly engaged expect to know more.


United Explanations not only created a social media campaign to raise awareness about the abuse of women during the Brazilian Carnival. It also shared the results with users through carnival newsletters. A good canadian hospitals email list strategy to reinforce engagement with your users and make them aware that, thanks to their help, certain results have been achieved. As you can see, there are different techniques to focus your content on special dates. However, a good email marketing strategy cannot be carried out without the appropriate email marketing software. MDirector puts the tools in your hands so you can configure your messages to your liking and reach your customers in the best way.


Do you know the benefits of including videos in email campaigns? Since last year we have been telling you about the importance of this type of content. All trends point to the need to include videos in your strategies. And if you look at many of the current digital marketing campaigns you will see that this has already been put into practice. The effectiveness of including videos has been proven in almost all channels that make up an online marketing campaign: from landing pages or any of the usual social networks to email marketing. TABLE OF CONTENTS Why include videos in emails? Creativity, the star ingredient Benefits of including videos in email campaigns 1.