Best practices for retargeting abandoned leads

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How to choose a good lead magnet for your campaign? You can generate leads and grow your email list in many ways. If you’re only getting started, here’s an article on how to build your email list from scratch, covering the key strategies. Most of them involve offering something in exchange for your customers’ details. But it’s not enough to offer just anything. Your lead magnet or opt-in incentive has to be carefully selected to fit your campaign.

After all, lead magnets aren’t just meant women number user list to get you your prospect’s contact details. They’re meant to help you start a relationship. People who download your lead magnet should leave with a good feeling. If they feel it wasn’t worth their contact details, no amount of lead nurturing is going to help you convert them. That’s why when choosing your content upgrade, it’s worth answering these four questions first: q: does the lead magnet get me closer to my business goal? This may look like an odd question to start with, but your lead magnets shouldn’t be chosen without having your business objectives in mind.

Naturally, one goal of an opt-in incentive is to generate a lead. But what kind of lead? Do you want thousands of email subscribers, a tiny percent of whom will be somewhat interested in your services? Or maybe you prefer to collect a group of a highly-qualified leads from a specific niche? A guide for higher education institutions may help you collect fewer subscribers than, let’s say a guide that explains how any marketer can increase their email metrics.