Residents of certain regions, the required gender and age
Visitors who viewed the site for more than a specified time, for example, more than 1 minute
Visitors who viewed multiple pages
Users who performed target actions, for example, added a product to the cart or downloaded a price list, etc.
The segment and goal from Yandex Metrica can be transferred to Yandex Direct directly or through Yandex Audiences.
If you pass a segment to Yandex Direct via Yandex Audiences, you will get the audience for the last 90 days. If directly — for the last 540 days.
If you pass directly not a segment, but a Metrica goal, you can select the required number of days from 1 to 540. For example, those who visited the required pages of the site in the last 30 days or six months.
director of the agency "Promo Expert"
The absence (left) and presence (right) of the bc data india phone number the audience collection period in Yandex Direct
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Evgeny Letov,
founder of the Promo Expert agency
How to set up retargeting in Yandex Direct?
In Yandex Direct, retargeting can be set up on Search and Networks (YAN).