Instructions for setting up an advertising campaign on VKontakte
Targeted advertising
Targeted advertising
Maria Korolkova
A successful advertising campaign brings leads and sales to a business, which means it increases profits. A failed campaign drains the budget and brings losses.
In this article, we discuss how to set up VKontakte advertising so that your business grows:
We provide instructions on setting up an advertising campaign in the VK Advertising account
We analyze methods for determining the advertising budget
We show how to prepare a landing page to receive traffic
Content
1. Set up advertising campaign analytics
2. Prepare landing pages
3. Set up the target action in the advertising account
4. Test different targeting
5. Upload all creative formats
6. Create advertising creatives
7. Make sure your advertising offer and landing page match
8. Determine your advertising budget
9. Structure your advertising account
10. Follow the news on VKontakte and don’t be afraid to test new formats and features
Resume
1. Set up advertising campaign analytics
Before starting a campaign, set up analytics depending on the advertising object:
Install VK Advertising pixel on your website or integrate a mobile tracker with an advertising platform
Pixel code generated in the VK Advertising account
Use UTM tags to convey traffic channel information
UTM-marking in the advertising account VK Advertising
Connect call tracking systems (substitute numbers and email)
Setting up the conditions for substituting a substitution number for advertising traffic from VK in Callibri call tracking
2. Prepare landing pages
Advertisements can lead to different landing pages:
Website
Mobile application
Dialogue with a chatbot, etc.
Let's consider the 2 most common cases:
The advert leads to a website or mobile app
Check that the website contains all the bc data china phone number necessary to make a decision and submit an application:
Photos and video review of the product
Product Feature
Guarantees
Deadlines
Prices
Delivery terms
Contacts
Answers to frequently asked questions and objections