13. Give customers the spotlight

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Share customer stories, testimonials and user-generated content on LinkedIn to show your appreciation and build trust with potential buyers. Tag featured customers in your posts to expand your reach azerbaijan b2b leads and encourage them to share your content.

Additionally, repost positive reviews and mentions as well as any photos or videos that show customers using your product. Here’s how we do it at Sprout.

An example of Sprout Social reposting a customer's post on LinkedIn.
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14. Job openings and opportunities
Got a vacancy? Find the right fit faster by sharing job opportunities on LinkedIn. Craft clear and compelling job descriptions that summarize key responsibilities and highlight the perks of working at your company. Use LinkedIn’s job posting features to target specific locations, skill sets or experience levels.

Get creative with your job postings to encourage more people to apply. Here’s how Sendlane keeps their job postings interesting and true to their brand voice.

An example of a job posting on LinkedIn from Sendlane.
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Did you know Live streams on LinkedIn see 24x more comments and 7x more reactions than native videos? Hosting live events is a great way to boost engagement on the platform and connect with your audience in real time.