Nicola Chapman holding a brow pencil in a YouTube video

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TikTok: 38.5K
YouTube: 2.03M
Nicola Chapman Haste, one half of the sister duo that propelled Pixiwoo to YouTube success and co-creator of the Real Techniques brush line, has revolutionized online beauty with her accessible makeup jamaica b2b leads tutorials and products. Her continued influence shines through her regular updates on YouTube and Instagram, cementing her status as a powerhouse in the UK beauty scene.

Male beauty influencers in the UK
Male beauty influencers are reshaping the beauty conversation. Here are our favorite ones to follow:

Samuel Bentham – @samrascals
Instagram: 961K
Geordie Shore alum Sam Bentham has carved out a niche as a leading UK hair influencer with his bold approaches to men’s barbering and grooming. He often posts photos and videos on Instagram showcasing his barbering techniques, making him a sought-after collaborator and ambassador for brands.

Screenshot of Samuel Bentham's Instagram grid
Wayne Goss – @gossmakeupartist
Instagram: 697K
TikTok: 113.7K
YouTube: 4M
Wayne Goss stands out as a key UK beauty influencer for blending over 15 years of industry expertise with his own brush line to demystify makeup artistry on YouTube. His honest product reviews and transformative tutorials have amassed a loyal following that watches for his practical advice and professional insights.