48.2% of people conduct their own website analysis

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For customers who are already using your company's products or services, business know-how white papers that explain how to use new functions and how to deal with newly discovered problems are effective. Additionally, providing materials with new use cases can help customers improve their business efficiency and results. If you can provide a white paper that can solve the problems your customers have, it will not only increase their understanding of your products and services but also their satisfaction, making it easier to build good relationships with your customers.


Benefit 4: Sales activities become more efficient australia telegram phone number list White papers can be used not only for downloading but also as materials for sales and negotiations. For example, a collection of implementation cases can be used as persuasive proposal materials, with statements such as "It is also being used by other companies in the same industry," or "Other companies that have implemented it for the same purpose have achieved results." In addition, a white paper that summarizes the results of market research can be used when explaining the market or industry during business negotiations.


Advantage 5: Helps persuade users within the company White papers are also useful for persuading users within your company to adopt your product. For example, a white paper that summarizes "industry know-how" can be used as an explanatory document for internal members who have little knowledge of the industry when customer service representatives are passing a request. In many companies, the person who collects information about products and services is not the same person who makes the decision.