3 Design Examples for Corporate Website Renewal

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The "appropriate measures" for each target group are as shown in the table below. "Appropriate measures" for each target demographic Target Audience User psychology and appeal goals Appropriate measures Low interest group Users who know very little about your product First, we aim to make our company known. ・Press releases ・Transportation advertising ・Billboard advertising ・Mass advertising Potential Users who are not yet aware of the problems they are facing The aim is to make people aware of their problems and to have them remember our company when they try to solve them.


・Display advertising ・SNS advertising ・Video brazil telegram data advertising ・Events, exhibitions ・Telemarketing ・Direct mail ・Cold calls Semi-potential Users who are aware of the problem but don't know how to solve it Communicate your company's information and know-how and present specific solutions ・SNS management ・Seminars, webinars ・White papers ・Email newsletters Apparent layer Users who know the problem they have and the solution, and are searching for a product Aim to have people choose your products ・SEO /Placement advertising Step 6: Verify the effectiveness of the measures and make improvements The final step is to verify the effectiveness of the measures and make improvements.


After implementing the measures, be sure to verify their effectiveness by checking the following items: [Check items for effectiveness verification] Number of leads acquired Cost Rate of success after acquiring leads etc. By deciding to "improve or discontinue" measures that are determined to be low cost-effective based on the verification results, you can focus on measures with higher order rates and achieve results sooner. For more information on how to measure visitor numbers on your website, please see the following article: Also check out this article How to measure the effectiveness of a website in attracting customers? When acquiring B2B leads, it is important to choose the right strategy for your company To choose the right strategy for your company, it is important to first understand the overview and characteristics of each method.