Translate live events into digital community

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The play: Even if your brand is hosting a antigua and barbuda b2b leads traditional or well-established event, opting for a social-first promotion strategy still works in your favor. Just ensure that your approach is optimized for specific platform formats and has a community-centric focus. Take a page from the Kentucky Derby’s playbook, and pull back the curtain on iconic parts of your event.

That concludes this month’s installment of the PPR. Stay tuned for next month’s edition where we’ll be highlighting some of our favorite brand collaborations right now. Until next time, keep these points in mind:


Make your followers feel like they’re really there when capturing content at events. Take them behind-the-scenes and offer an up close and personal point of view.
Understand your customer base deeply. Predicting what will interest or excite them about your events and brand activations requires keeping up with the trends and conversations currently captivating them.
Factor how your brand’s social presence fits into an overall event experience early—whether you sponsor/host an event or are just related by proxy.
Looking for more on how to embrace your community on social? Read more about how to craft a social-first community strategy, and how it can breathe new life into your brand identity.