Uber advertising is developed into three businesses

[md.a.z.i.z.ulha.kim4]

Next, Mochida explained about Uber advertising. Uber is running ads in each of its businesses: mobility, restaurants, and groceries & retail. He emphasized that Uber's strengths are the "time" it takes to connect with users and the advertising and design that can be used throughout the full funnel.

First, regarding the "time" that is one of Uber Eats' strengths, which is the point of contact with users, Mochida pointed out that it takes an average of 3 to 6 minutes from viewing an advertisement on the Uber Eats app to purchasing a product, and 20 to 30 minutes from ordering to dispatching and delivery.

"If you display listing ads within three to six minutes, you can carry japan whatsapp number data out very effective advertising communication. Also, the 20 to 30 minutes between ordering and delivery completion is a relatively long time, so you can have good quality engagement with users," says Mochida.

Regarding advertising use and design that can be used throughout the full funnel, he points out that "it is usually difficult to predict the user's feelings and actions at the time the ad is delivered." On that basis, Uber advertising "makes it possible to combine a deep understanding of the user with the appropriate moment," so they develop advertising products while considering "at what stage of the customer journey would be most effective if they were exposed to the ad" from the customer journey design stage.