Planning a large-scale campaign related to daily meals

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Suntory has been airing two new TV commercials for its "Kinmugi" brand since January 6th. Actor Yutaka Takenouchi has been appointed as the new messenger. The brand is promoting itself with a focus on evening drinking time. With the new genre market estimated to be 91% this year compared to last year, the brand is aiming for 31.2 million cases (102% compared to last year, calculated as 20 large bottles of 633ml each).


A new commercial depicts Haru Kuroki spending relaxing "home time" with Kinmugi after returning home

The two commercials tell stories that are reminiscent of the everyday life of returning home after a day's work.

The "He's Coming Home Again Today" episode is set in a manga artist's italy whatsapp number data home and workshop, with Takenouchi playing an editor who is pressed for a deadline. The video depicts Takenouchi taking a break after returning home and drinking a "Kinmugi" beer from the refrigerator, and expresses the comfortable "home time" with a monologue that says, "Even though it's something I do every day, I'm happy to come home," and "I'm happy to come home."

The "Today I'm Coming Home (She)" episode is set in a flower shop that is being closed down, and Kuroki Haru, who has been a messenger for four years, plays the role of a rookie store manager. The episode depicts the girl returning home while thinking about the events that happened at work and relaxing with a cup of "Kinmugi".