However, sometimes you may wonder why certain Facebook ads are displayed on your profile page and other specific ads are displayed on a friend's profile page.
Facebook ads are placed on the right sidebar of the news feed page, or on indonesia email database Facebook profile pages and/or fan pages, under a header that appears as “Sponsored ,” which clearly shows the nature of the links.
There are some differences in the design of these ads, since depending on the type of page you are viewing, Facebook Ads can have two formats: horizontal or vertical.
If you haven't noticed this, just take a look at your personal account. Despite the difference in formats, there is no functional difference as such.
Understanding how to leverage Facebook ads is becoming a staple of almost every social media strategy.
If you want your brand or business posts to be seen on Facebook, it's increasingly likely that you'll have to pay to reach your goal with Facebook Ads.
Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of a given piece of content.
However, it is understandable that you have several questions in mind, such as: How well does Facebook Ads work? What kind of engagement do you get by using it?
And, perhaps most importantly, what can you expect after investing a good amount of money?
If you need a guide to launching your Facebook campaigns, you've come to the right place. Stay with us to learn more about this topic.
For further guidance, we leave you this tutorial from Platzi.
What is Facebook Ads?
Facebook Ads is the Facebook advertising platform through which any company or brand can show their ads to Facebook users. The main difference of this advertising platform is its great audience segmentation power: by demographic information, mobile device usage information, Facebook activity, and tastes and preferences.
Facebook ads are of utmost importance to brands due to the additional reach , exposure, and targeting options available on the network.
For every brand advertising on Facebook, it is also important to be able to segment social media performance by paid vs. organic activities.