Adopting storydoing requires a careful analysis of your business’s characteristics and objectives. This strategy is best suited for companies that seek not only to communicate values, but to demonstrate them through tangible and impactful actions.
If your company wants to stand out in a competitive market, build authentic connections, and create meaningful experiences for customers, storydoing can be an excellent choice.
This approach is especially relevant in B2B sales, where decisions are based on trust, consistency, and real impact.
To assess whether storydoing is appropriate, fronk oil email list consider the following points:
Does your company have a clear vision and values that can be translated into practical actions?
Is there an intention to create experiences that positively impact stakeholders ?
Does your target audience value authenticity and prefer brands that “do” rather than just “say”?
Answering these questions will help you identify whether implementing storydoing makes strategic sense for your organization.
Main benefits of storydoing in B2B sales
Storydoing offers significant advantages for companies operating in the B2B market. It not only improves brand perception, but also strengthens relationships and differentiation in the market.
Check out the main benefits:
Increased engagement and retention
By turning messages into actions, storydoing creates memorable experiences that deeply engage customers.
In the B2B environment, this translates into greater retention, as customers tend to value brands that foster genuine connections. In addition, practical actions generate an emotional impact