The tool will be relevant if:
you have not used the Conversion Optimization auto-strategy before and are going to use it as productively as possible;
the company keeps track of conversions from all channels, including offline, and creates a customer base;
Metrica is already set up, where the goals transmitted to Direct are specified. If you have not yet launched Metrica and integrated it with the advertising account, you can do all this nepal telegram database from scratch and use the "Conversion Center";
the company uses several sales channels (online and offline points, telephone applications) or payment options (in parts, full amount in advance, after delivery, etc.), and to optimize advertising, all of them must be taken into account;
You need to keep track of all conversions in one window and not switch between different services to collect data.
What does the Conversion Center offer to a specialist?
With this tool, an advertiser can significantly simplify his work and spend less time on routine tasks.
One window for all conversions
Statistics on purchases at offline points and on telephone sales will be taken into account if you download data from your CRM to a CSV file and send it to Yandex Metrica.
To correlate purchases and specific visits to the site, you need to add depersonalized identifiers (ClientID from Metrica) or other information to the file: email, phone, hash from them. When you successfully upload conversion data, the campaign will be ready to connect the automatic strategy with payment for the target action.
When is the Conversion Center useful?
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