Dig deeper into European social media marketing

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This article offers a broad greece b2b leads overview of the social media market across Europe, but there’s much more to explore—especially when you get specific.

For example, our guide to influencer marketing in the UK is packed with information on working with influencers in England, Scotland, Wales and Northern Ireland. Learn more about typical rates, how to find the perfect creator for your brand and get tips on building a killer influencer marketing strategy.

Understanding one region’s marketing ins and outs and best practices can set the foundation for global expansion. This knowledge, in turn, will help you create a strategy blueprint to tweak and optimize for other markets.


It’s a common misconception that social media jobs are glamorous. It’s not as simple as making entertaining videos or snapping photos for Instagram. They have demanding roles that require critical thinking, organization and collaboration. Building an impactful social presence takes time, research and creativity. Then add in unexpected crises, emotionally charged consumer messages and ever-changing trends into the equation—these demands can lead social professionals to reach a breaking point.

Even the people behind the most admired brand accounts can feel inundated. In April 2024, Zaria Parvez, Global Social Media Manager at Duolingo (and the face behind the green owl we all love) announced her leave of absence on TikTok.



In Sprout’s first episode of Enter the Chat, we spoke with Parvez to learn more about her leave of absence and the challenges of balancing social media and mental health.