Reducing costs for sales and acquiring new customers is a reality that is often observed by entrepreneurs when evaluating digital marketing objectives. Inside Sales , that is, a sales team that operates from within the company, can achieve excellent results without the need to generate travel costs.
The available technology allows meetings to be held remotely and information exchanges to occur instantly through digital channels. Once again, digital marketing is the great lever for opportunities , as it is through digital marketing that potential customers find your company and search for solutions.
Digital Marketing for B2B Companies
On the other hand, B2C marketing must be more direct, diabetes mailing list emotional and prepared to demonstrate the benefits of the product/service. In addition, it is important to offer the public a simpler language and convey it through different channels — unlike B2B. Among the main objectives of this type of strategy are:
Increase in sales
This is most likely the objective that most attracts the attention of any entrepreneur, as selling more generates cash, increases profits and allows you to invest even more in campaigns.
However, in order to achieve sales, strategies must be taken to:
present the products and services,
arouse the interest of visitors,
improve the average order ticket,
create fans, improve NPS and become a brand recognized by the market.
Measuring the ROI of marketing activities
Having a good ROI (Return on Investment) is proof that your marketing and sales investments are paying off. Digital marketing makes it possible to monitor the day-to-day operations , as several tools can measure in real time:
number of visitors accessing the website,
which pages are visited,
how many conversions are performed,
what is the number of sales made.
There are many possibilities offered, allowing changes to be made based on assessments or successful campaigns to be replicated for other products or services.
READ MORE: How to start a digital marketing project?
Discover the 4Ps of marketing
Created in 1960 by Professor Jerome McCarthy, the 4 Ps of Marketing are the variables that will influence your strategies , as well as dictate how the market will respond to your message and brand.