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What should be the CTR in Yandex.Zen
As in targeting, here CTR depends on the topic of the posts. In the entertainment niche, CTR often reaches 20%, but for narrow niches, a good click-through rate can be considered 3-5%.

CTR on YouTube
As you know, if you want to become a popular video blogger, you need to learn how to create videos that will be clicked on both from search and from the recommendation block. High CTR of YouTube videos is an integral part of any successful video. Below are some working tactics for increasing the CTR of YouTube videos.

1. All attention to the icon
The video icon is the image that video users see until they click on the video play icon. By default, you can set the icon from video screenshots or make your own.

YouTube video icon
YouTube video icon
own icon, as it will definitely be more gambling data singapore phone number than a simple screenshot.

Large font
It's a good idea to have some eye-catching text on the icon, but it should be in a large font.

Large text
Large text
Some users prefer to search for videos by the captions on the images themselves, so the more visible it is, the more likely it is to be clicked on.

Text layout
In the lower right corner you have the video timing and it is superimposed on the icon. If you write text on which the timing is superimposed, it will simply not be visible. This should not be allowed under any circumstances. Place the text on the left side or simply above the timing.

Text readability
There are many reasons why text may not be readable.

Excellent text
Excellent text
The text color blends in with the background, the letters are too close to each other, different texts are too close to each other, etc. Be sure to check that your text is visible and distinguishable to the naked eye.

What's on the video is in the icon
It's one thing if you took a special photo of yourself for the icon, processed it, placed it on the icon and added text. It's another thing when you simply placed your photo on the icon against the background of the wallpaper. The second option is absolutely unacceptable. The best thing is to show on the icon what is said in the video.

What do the competitors have?
Obviously, your video icon should stand out from your competitors, and to do this, you need to at least study them. Type your video's main query into YouTube search and look at other content icons. It's best to contrast strongly with their background.

Shock content
You can try to force the user to click on your icon by showing him shocking content. It doesn't work in every niche, and not all users like shocking content in videos.